January white sales may be named for the savings they offer on linens, but these events extend far beyond crisp new sheets. In fact, these promotions often include bedding and bath items alike — think sheets, pillows, comforters, duvets, even throw blankets and bath towels.

If you're wondering, "When do white sales begin?", the good news is they're already live! Look for events like Macy's white sale, as it can provide a 1-stop shop for all your soft home goods needs. See all the latest white sales below and watch this page. These promotions can last several days, so check for new ones to pop up throughout the month. Also read our article on the best white sales for more info on the 2024 events!